27 Jun Apple has applied to register the term “BEDDIT” in Hong Kong
Apple has applied to register the term “BEDDIT” in Hong Kong covering goods and services in 5 Classes, such as electronic sensors that measure and track sleep quality, respiration, body movement and heart rate. The application also covers medical research, bedroom furniture and bed linen, amongst other things. Apple acquired “Beddit” (a sleep tracking application) earlier this year. With poor sleep affecting a huge proportion of the population, and the growing awareness of how sleeping habits affect health, this is an interesting direction for Apple.
Lucy Meadley, Intermark IP. Questions about IP and trade marks? Contact us at email@example.com