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Recently, 2 Italian brothers applied for the trade mark “STEVE JOBS” in a stylised logo form in Italy. Apple opposed registration of that trade mark, but eventually lost the opposition. This is a timely reminder that trade mark owners should be aware that they may lose protection of their trade mark overseas if they do not seek to protect that mark outside of their “home” country. This is particularly relevant if the brand owner intends to expand to overseas markets, which will be blocked by the ownership of the trade mark by another company....

So, you are manufacturing or selling a product in China, and you want to know how to protect yourself? Just do one thing. Trade marks. China is a first to file country. That means generally that whoever files a trade mark in China first will be the owner of that mark. Even if you have been manufacturing your product in China for the last 3 years, if someone applies to register your brand before you do, then that person gets it. Then they can prevent you from using your mark in China, or exporting your goods from China. Michael Jordan was locked in a trade mark dispute for nearly 5 years in China. Don't be like Michael Jordan. Protect your brand in China. Any questions about trade mark protection in China? Please contact Lucy Meadley at lucymeadley@intermark.com.au ...

Apple has applied to register the term "BEDDIT" in Hong Kong covering goods and services in 5 Classes, such as electronic sensors that measure and track sleep quality, respiration, body movement and heart rate. The application also covers medical research, bedroom furniture and bed linen, amongst other things. Apple acquired "Beddit" (a sleep tracking application) earlier this year. With poor sleep affecting a huge proportion of the population, and the growing awareness of how sleeping habits affect health, this is an interesting direction for Apple. Lucy Meadley, Intermark IP. Questions about IP and trade marks? Contact us at info@intermark.com.au...

During 2016, the Russian Intellectual Property Office renewed a number of Trump trade marks - including 4 trade marks on the day of the US election. This is despite the fact that Donald Trump claims he has no business interests in Russia. The fact that Trump renewed his trade marks in Russia appears to contradict Trump's insistence that he has no business interest in Russia. However, since Trump took office his company has renewed not only Russian trade marks, but also a large number of marks in both Mexico and China. Both countries were targeted during Trump's campaign as being threats to US business. The Trump Organisation currently has 157 pending trade mark applications world-wide. Lucy Meadley, Intermark IP, lucymeadley@intermark.com.au...